HRTLY is pioneering the next generation of preventive care

At the heart of HRTLY is a network of intelligent AI agents that continuously monitor, reason, and act on your health data—analyzing signals from wearables, biometric trends, and EMRs to detect subtle changes before symptoms appear. Each agent has a defined role: some interpret data, others coach behavior, and some escalate clinical concerns. But AI doesn’t replace care—it amplifies it. Every decision is supervised by a licensed care team of nurses, physicians, and health coaches. It’s not just technology—it’s a 24/7 hybrid care team in your pocket.

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What if healthcare didn't wait for you to get sick?

What if healthcare didn't wait for you to get sick?

The Problem:

In today’s reactive healthcare system, care is delivered in episodic bursts – people self-diagnose or wait weeks for appointments while subtle health changes go unnoticed. Data remains siloed across providers, leading to fragmented care and delayed intervention. This approach is especially problematic for chronic conditions, where continuous monitoring could enable early action. The consequences are severe in both health outcomes and cost:

  • 90% of the US’s $4.9 trillion in annual healthcare costs are spent managing chronic and mental health conditions(Centers for Disease Control and Prevention).

  • 59% of that spending could be potentially preventable through investments in public health, early intervention, and better care management (American Public Health Association).

  • 1 in 5 deaths in the U.S. is attributable to chronic heart conditions and vascular disease, with a cardiovascular death occurring every 34 seconds.

  • Data Disconnect: Most health data (labs, vitals, specialist notes) exists in isolation, preventing patients and providers from seeing the full story. Early warning signs are often missed because there’s no continuous, unified surveillance.

Bottom line: Care gaps between visits mean risks accumulate unchecked. A new model is needed – one that is continuous, personalized, and centered around the patient to catch issues before they become crises.

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HRTLY’s Answer is a proactive care platform designed to be always on, always at work, and there when you need assistance. We combine real-time data monitoring with multi-agent AI orchestration and human clinical expertise to deliver preventive care 24/7. Instead of episodic encounters, subscribers have an ever-present, intelligent health ally:

  • “AI Health Team” on Demand: Each user will be supported by a network of AI health agents that constantly analyze wearable sensors, vitals, and medical records to spot subtle changes before symptoms appear. For example, our algorithms will detect early signs of arrhythmia, hypertension, or even depression weeks in advance and prompt timely care.

  • Human Clinician Oversight: AI does not replace medical professionals – it amplifies them. Every critical AI-generated alert or recommendation will be validated by our live care team of nurses and physicians in our Patient Care Supercenter. This human-in-the-loop approach ensures interventions are safe, appropriate, and explainable to users and doctors alike.

  • Truly Patient-Centric: HRTLY will act as an agent of the patient – not the system. We will integrate data from all of a subscriber’s wearables, health apps, and electronic medical records (EMRs) into one longitudinal health record that the user owns. This comprehensive personal record gives individuals control and insight into their health like never before, driving higher engagement and better outcomes.

In short, HRTLY will continuously monitor your health, learn your baseline, and will always be there to help you. It’s like having a dedicated medical team watch over you around the clock, empowered by AI vigilance and operated by real clinicians.

Our Solution

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The HRTLY Platform

Our platform will be delivered as an easy, direct-to-consumer subscription service focused initially on heart health. HRTLY is designed to be both technically robust and user-friendly, offering a seamless experience for subscribers while satisfying the high standards of clinicians and healthcare partners. Key features and benefits include:

  • Continuous Monitoring & Coaching: Subscribers will receive around-the-clock cardiac monitoring, personalized wellness coaching, and 24/7 access to a clinical care team for questions or concerns. Instead of occasional check-ups, users get daily insights and nudges to keep them on track.

  • Unified Health Records: HRTLY securely ingests and unifies data from all your wearables, health apps, and providers into one longitudinal health record that you control. This patient-owned record provides a full-spectrum view of your health history – breaking down data silos and turning isolated readings into a continuous story of your well-being. All data is encrypted, tokenized, and de-identified when stored for maximum privacy.

  • AI-Powered Early Warnings: Our platform will learn your personal baseline over weeks and months. By analyzing trends in your vitals and behaviors, HRTLY can alert you to early risk indicators for conditions like arrhythmias, hypertension, diabetes, or others well before symptoms surface. These predictive diagnostics enable earlier interventions and personalized preventative measures rather than reactive treatments.

  • Multi-Condition Support: While our initial MVP centers on cardiovascular care, HRTLY is condition-agnostic by design. The same infrastructure of monitoring and coaching will expand to other domains – metabolic health, lung function, mental health, general wellness, and more. In the near future, a single HRTLY subscription will cover a spectrum of health concerns, making it a truly comprehensive preventive care solution.

  • Seamless Device & EMR Integration: HRTLY is device-agnostic. We integrate with all popular consumer health devices – from Apple Watch, Fitbit/Google, Garmin, and Oura rings to Bluetooth blood pressure cuffs, glucose monitors, smart scales, and pulse oximeters. On the clinical side, our system connects with electronic health record systems via HL7 FHIR standards for data exchange. This standards-based interoperability ensures that data flows securely between HRTLY and healthcare providers, so your doctor and our platform stay on the same page with your latest information.

  • User Experience & Engagement: HRTLY’s mobile app delivers insights in an accessible, actionable way. Complex AI findings are translated into clear explanations and simple prompts (e.g. a suggestion to hydrate, take a calming walk, or seek a telehealth consult). By empowering users with clear information on how daily habits impact long-term health, we foster engagement and promote positive behavior change. Our users feel in control and motivated, not overwhelmed.

Built on a modern, scalable cloud architecture, the HRTLY platform is engineered to grow with demand. A modular microservices design (containerized, auto-scaling) allows us to support millions of users with low latency, while maintaining regional data residency as needed. Adding support for new devices or integrating with additional healthcare partners is straightforward through our FHIR-based APIs. This means HRTLY is not just ready for today’s health tech – it’s future-proof, incorporating emerging technologies like contactless vitals monitoring (e.g. using smartphone camera for heart rate) and AI analysis of retinal images for risk factors. Our commitment to industry standards and flexible infrastructure ensures we can continuously broaden our services without compromising on performance or interoperability.

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Our
company ethos

  1. Patient first, always.
    We act as an agent of the patient—not the system. Data unification, explanations, and actions serve the individual’s best interest and consent.

  2. Prevention over reaction.
    Chronic and behavioral health drive ~90% of U.S. healthcare spend and too many lives are lost waiting for symptoms. We exist to close the care gap between visits with continuous monitoring and earlier intervention.

  3. Human + AI teamwork.
    AI amplifies care; it does not replace clinicians. Our multi‑agent architecture monitors, reasons, and coaches; our licensed team supervises and escalates when it matters.

  4. Ownership, privacy, and security by design.
    People own their longitudinal record. We safeguard it with the latest end‑to‑end and quantum-resistant encryption, plus tokenization and de‑identification where permissible.

  5. Open standards, zero lock‑in.
    We are FHIR-native, device-agnostic, and aim to integrate Apple Health, Fitbit/Google, Garmin, Oura, BP cuffs, glucometers, and more—because interoperability is essential for real-world care.

  6. Explainability and accountability.
    Our agents’ outputs are traceable and interpretable, with clear confidence and escalation pathways so clinicians and users can trust the “why,” not just the “what.”

  7. Clinical rigor and regulatory readiness.
    We build to HIPAA standards, follow GMLP, implement PCCP for model updates, and run IRB‑approved pilots as appropriate.

  8. Access and equity.
    We start direct‑to‑consumer at affordable subscription fees to broaden access, with a special focus on women and underserved populations and early markets where we can partner locally.

  9. Evidence and outcomes.
    We measure success by earlier detection, reduced acute events, improved adherence, and real quality‑of‑life gains—validated through clinical pilots and outcomes publications.

  10. Continuous learning, safely.
    We iterate responsibly—monitoring bias and drift, versioning datasets and models, and updating under PCCP controls to improve without compromising safety.quality.

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